Five percent of our entire economy is construction. As Mike Rowe says, AI won't build your house. Business skills are threatened by AI, but utilizing those skills in a hands-on way will not be replaced. Eastern Kentucky University's Construction Management Program requires classes in Estimating, Engineering the Economy, Contracts, Scheduling, Survey of Accounting, Principles of Management, Microeconomics, Business Law and Ethics, and Computer Applications in Technology. Many of these classes are skills we are already teaching. Make business and community partnerships with these hands-on programs that will not be replaced. Steer your students in the direction of these new high-needs areas.
Integrate career-ready digital skills into digital literacy, business essentials, marketing, and management courses using practical, ready-to-use classroom resources. Participants will explore tools and instructional strategies that strengthen Microsoft Office proficiency, digital communication, collaboration, productivity, and online professionalism across multiple business pathways. Attendees will leave with adaptable materials that support real-world applications, increase student engagement, and prepare learners for postsecondary education and the modern workplace.
We’ll dive into three high-interest areas: Marketing, Fashion, and Sports Marketing. I’ll be sharing my favorite student-tested projects—including both free resources and curated paid assignments. Come prepared to roll up your sleeves, as we’ll be completing a hands-on project together in every session!
